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VMA ‘26 To Show Why Knowledge Is a Business Necessity

7 hours ago
2 min read


If there is one thing shippers will learn at the Virginia Maritime Association's (VMA) 2026 Conference this October, it is that knowledge is no longer a competitive advantage. It is a business necessity.


Over the past several years, supply chains have been tested by pandemics, geopolitical conflicts, inflation, labor disruptions, tariffs, and shifting trade policies. As a result, logistics has become less about executing a plan and more about adapting when that plan inevitably changes. That reality is reflected throughout this year's conference agenda, which appears designed not to explain what happened in 2026, but to help shippers prepare for what may lie ahead in 2027.


From carrier alliances and geopolitical disruption to cargo theft, and regulatory oversight, the topics that will be discussed at VMA point to an increasingly clear conclusion that the future belongs to companies that can anticipate change and respond quickly when disruption occurs.


One of the conference's most timely sessions will focus on the growing impact of geopolitical events on global commerce. Brett Bruen, President & CEO of Global Situation Room, will discuss how conflicts, sanctions, elections, economic nationalism, and shifting alliances continue to reshape international trade. For shippers, the message is straightforward, supply chains can no longer be built on assumptions of stability.


The conference will also shine a spotlight on another threat that continues to grow in both scope and sophistication, cargo theft. Industry experts will examine evolving criminal tactics, supply chain vulnerabilities, insurance implications, and practical mitigation strategies. In an era where organized theft rings have become more technologically advanced, supply chain security can no longer be treated as an afterthought. Companies that proactively manage risk and strengthen their security protocols will be far better equipped to protect their cargo, customers, and bottom line.


Another standout session will examine air cargo's role in building more resilient supply chains. While air freight has traditionally been viewed as a premium transportation option, it has increasingly become a strategic tool for managing disruption, when it occurs. In a time where disruptions can emerge with little warning, having air freight as part of a broader logistics strategy is no longer a luxury – it is now a necessity.


Finally, the fireside chat featuring Federal Maritime Commission Chairman Laura DiBella and National Retail Federation Vice President Jon Gold is shaping up to be one of the conference's must-attend sessions. Their discussion is expected to cover detention and demurrage enforcement, alliance oversight, tariff uncertainty, carrier practices, and the broader regulatory environment affecting global trade. The conversation will likely reinforce another important reality for shippers, regulatory developments are no longer background noise and they have become a significant business consideration that can directly influence costs, service levels, and supply chain decision-making.


The message at this year’s VMA conference is clear, the companies that succeed in 2027 will be the ones that anticipate disruption, monitor change, and have contingency plans in place before they are needed. The insights shared at the October conference will do more than help attendees understand today’s market; they will help them prepare for tomorrow’s, as well. Most importantly, this year’s conference will prove, once and for all, that knowledge is by far the most valuable asset a shipper can possess.

 

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